THOMASVILLE, North Carolina - Old Dominion Freight Line, Inc. announced today that it is putting its advertising account into review and intends to name an agency of record in mid-May.
"Over the past three years Old Dominion has greatly benefited from our relationship with Fitzgerald+CO. They have done fine work and we thank them for their service," said Chip Overbey, Senior Vice President of Strategic Development for Old Dominion Freight Line. "However, we believe the time has come in the life of our brand to explore new opportunities."
"We're proud of our efforts for Old Dominion and take great satisfaction in helping them strengthen and extend their brand and grow their business," said Dave Fitzgerald, President and CEO of Fitzgerald+CO. "We wish our friends at OD continued success down the road."
The Bedford Group, an Atlanta-based marketing management consulting firm, will conduct the agency review and will consider agencies with integrated services inside and outside of the Old Dominion footprint. All inquiries regarding participation in the search should be directed to The Bedford Group at 404.237.4565.
About Old Dominion Freight Line, Inc.
Old Dominion Freight Line Inc. (NASDAQ: ODFL) is a national less-than-truckload motor carrier providing one-to-five day service among six regions in the United States and next-day and second-day service within these regions. Through its four product groups, OD-Domestic, OD-Expedited, OD-Global and OD-Technology, the Company offers an array of innovative products and services that provide direct service to 48 states within the Southeast, Gulf Coast, Northeast, Midwest, Central and West regions of the country. In addition to domestic less-than-truckload services, the Company offers assembly and distribution services as well as LCL and FCL delivery services to and from all of North America, Central America, South America and the Far East. The Company also offers a broad range of expedited and logistical services for both its domestic and global markets, and for more than 75 years, Old Dominion has been helping the world keep promises.