Atlanta, Georgia – The authors of a widely praised new book championing behavioral science as the key to workplace safety will host a series of webinars that promise to help the trucking industry create a permanent culture of safety, organizers announced today.

 

Between March 15^th through April 29^th, renowned safety experts Judy Agnew and Aubrey Daniels will present Effective Safety Leadership, a series of four 90-minute webinars that will provide trucking industry professionals with specific tools for identifying ineffective practices, understanding the behaviors behind risky habits and rare errors, and fostering long-lasting safety practices.

 

The series is inspired by the pair’s recently published book Safe by Accident? Take the Luck out of Safety. Drawing on decades of research and work with many of the world’s leading corporations, Agnew (Removing Obstacles to Safety) and Daniels (Bringing out the Best in People) reveal how many companies are “safe by accident” because, for example, they focus too heavily on lagging indicators, such as low incident rates.

 

Fast becoming an indispensible manual for any trucking professional responsible for their company’s safety systems, the book has been praised and cited in a wide range of outlets from Investor's Business Daily and Chief Learning Officer to Occupational Health & Safety and Miners’ News.

 

Recommended as a series but available individually, the four 90-minute webinars are:

 

Agnew will point out seven common yet ineffective safety practices, including awareness training and disciplinary action, and will reveal how to identify safety solutions that offer maximum impact.

 

Why do good employees engage in at-risk behavior? Agnew will explain how to identify the subtle causes of at-risk behavior and share tools for designing more effective management practices and organizational systems that encourage consistent safe behavior.

 

Rare errors have two common causes: inadequate training and too few reinforcers to keep employees focused on their task. Daniels will discuss the role of behavior in triggering rare errors and explain how to build in new behaviors that eliminate them.

 

Creating a sustainable safety culture is a daunting task, but, Dr. Agnew and Dr. Daniels will help attendees break the task into manageable steps, identifying where their practices are aligned with a sustainable safety culture and where there are disconnects that may be undermining their effectiveness.

 

“In light of the major accidents we’ve seen in recent years, it’s clear it is time to rethink our safety practices using science and proven systems rather than questionable conventions,” said Agnew. "This series will give trucking companies the tools they need to eliminate bad practices and foster a culture of safety that extends from the boardroom, to supervisors, to employees on the front lines.”

 

To register to participate in the series, visit http://aubreydaniels.com/effective-safety-leadership-series. Individual seminars are available for $99 each or the entire 4-part series can be purchased for $349.  To purchase a copy of Safe By Accident, visit www.safebyaccident.com.

 

Dr. Judy Agnew is Senior Vice President of Safety Solutions at Aubrey Daniels International (ADI). With more than 19 years of consulting experience and a Ph.D. in Applied Behavior Analysis, Agnew partners with clients to create behavior-based interventions leading to optimal and sustainable organizational change. Agnew has worked in a variety of industries including oil and gas, mining, forest products, utilities, food and non-food manufacturing, distribution, assembly, insurance, banking, newspapers and retail. In addition to her consulting, project management and instructional design work, Judy is recognized as a thought leader in the field of behavioral safety and performance management. Judy has presented at major safety conferences including the National Safety Council and Behavioral Safety Now as well as other key corporate conferences. She is the author of Removing Obstacles to Safety (with Gail Snyder).

 

Dr. Aubrey C. Daniels, founder of ADI, has devoted more than 30 years to working with organizations of all types and sizes to apply the science of human behavior in their workplace. A passionate thought leader and an internationally recognized expert on management, leadership, and workplace issues, Daniels has been featured in USA Today, The Wall Street Journal, The New York Times, The Washington Post, Fortune, CNN, and CNBC. Daniels is a member of the Board of Trustees of both Furman University and the Cambridge Center for Behavioral Studies. He is an Associate of Harvard University’s John F. Kennedy School of Government, an adjunct faculty member of the College of Health Professions at the University of Florida, and a visiting professor at Florida State University. Daniels is the author of four best-selling books widely recognized as international management classics: Bringing out the Best in People, Performance Management, Other People’s Habits, and Measure of a Leader (with James E. Daniels).